The study also found that action plans tend to be implemented, but often become altered and/or absorbed into institutional activity. Whilst this interaction is effective, efficient, and demonstrates its relevance, it tends to obscure the workshop outcome from the view of many stakeholders. As a result, workshop participants felt a need for improved communication.
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The study also showed that the level of extra communication required depended on existing networks between the stakeholders concerned. For instance, parthenium weed stakeholders felt better informed about workshop outcomes after the parthenium workshop than tomato pest management stakeholders were after a tomato workshop. In the case of
parthenium, collaboration and communication existed between researchers and Landcare groups prior to the workshop, and continued afterwards in the participatory implementation of action plans. One Landcare group in a badly infested area reformed to become the Parthenium Action Group. They secured funds for a full-time coordinator to manage their biological agent rearing, release and exchange program, hiring out spray equipment, community education and communication amongst stakeholders. The group maintains strong links with researchers and extension officers from universities and state departments of agriculture and natural resources.
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In comparison, general communication amongst members of the tomato industry seemed to be weaker, informal and less frequent. Many tomato workshop participants were not aware of the considerable progress made on action plans since the workshop, and some had concluded that very little had happened. Since the study, the tomato industry has begun publishing a monthly newsletter, including a section on pest management, for general distribution.
Whilst stakeholders enjoy participating in planning better pest management strategies, and some become involved in implementing action plans, many do not have the time to contribute on an ongoing basis. However, having donated two days of their time to participate in the workshop, they value follow-up communication. As stakeholders, they have a vested interest in the outcomes of the workshop and naturally want to be informed of progress. Thus, the final stage in a workshop is to plan a follow-up and communication strategy.
It is vital that someone at each workshop agrees to be the 'champion' for each action plan, and takes responsibility for following it up after the workshop.
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Larissa Bilston and
Geoff Norton
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